Strategic Marketing Bootcamp

Thursday, April 6, 2017
1:00 pm - 4:30 pm
Price: $199 (add on to your All Access Pass)

This Strategic Marketing Bootcamp is designed to help technology service providers better understand and implement different marketing strategies and how they can impact sales to drive incremental revenue.

Attendees will receive:

A Marketing Strategy Guide for MSPs and Cloud Providers
  • Build a lead generating marketing strategy for your Cloud business
  • Discover how developing and understanding buyer personas is critical to turning prospects into customers
  • Get actionable tips on creating effective social and content marketing strategies
  • Make smarter decisions by learning which metrics matter when evaluating your marketing ROI
Business leaders will leave with concrete action steps to begin implementing strategy that may have previously been missing plus know how to improve the overall sales message through better marketing.

The Strategic Marketing Bootcamp will be customized to address specific participant questions and suggestions for subject matter prior to the session.
 

Here's what HostingCon 2016 attendees said about the Strategic Marketing Bootcamp:

"The Marketing Bootcamp was by far the best activity at HostingCon 2016. I liked that the TPM team talked about specific topics as they gave us tips for managing social networks and also "precise information to improve the communication with our clients. Highly recommended." - Cristian Casamayor, General Manager, Hosting.cl

"I attended the Marketing Bootcamp at HostingCon 2016 with the aim of learning new marketing techniques and to be exposed to the latest trends. Not only were all my expectations met but greatly exceeded. Dean and his team from TPM were highly professional. I particularly enjoyed how the session was fluid and dynamically tailored to the attendees, and not confined to a predetermined agenda. This allowed the session to take a form that resulted in a number of golden nuggets of actionable items that I will be taking back to my organization. I would recommend this session to experienced marketers and to business owners alike." - Jonathan Berger, Founder, SRN Hosting

"TPM’s Marketing Bootcamp provided both high level strategic marketing concepts and tactical marketing guidance around complex concepts such as buyer personas, inbound marketing and content marketing. They provided a collaborative atmosphere where they walked us through solving various marketing challenges like turning customers into fans, building out a content pipeline and lead nurturing. Their experience in working in the hosting market clearly showed. A highly recommended session." - Taylor Karimi, Director of Enterprise Sales, Panopta

Bootcamp Presenters:

 

Makiko Ara

Director, Digital Marketing
Total Product Marketing

Makiko is the Director of Digital Marketing and a partner at Total Product Marketing. With over 14 years of web and graphic design experience, she helps our customers connect their products and services to buyers through unique and conversion-intensive digital experiences. She specializes in inbound marketing, marketing automation, and buyer persona development.

As the lead for digital marketing projects, she works with clients to develop and execute online inbound marketing programs as a Certified Hubspot Professional.

She firmly believes visual and emotional triggers to be at the heart of any successful digital marketing campaign and hopes that she can help hosting, cloud and technology providers borrow from the successes of companies in other industries and sectors.


Alisha Adams

Director, Online Channels & Social
Total Product Marketing

Alisha is the Director, Social at Total Product Marketing. With over 5 years of experience engaging diverse audiences through social platforms, Alisha understands how to humanize your brand with intriguing content, stand-out visuals, and genuine online interactions. She helps our clients use social media to build a loyal following as a trusted source of industry insight, while connecting with key influencers, partners, and prospects. A life-long creative writer, Alisha crafts fresh, clear, and targeted content in 140 characters or less. She works to understand the unique personality of each brand, then bring it to life across multiple channels. She is responsible for creating social media strategies for our clients, and increasing the engagement and amplification of their content. She believes social media is a powerful marketing channel that allows you to simultaneously motivate the masses and make valuable one-to-one connections.


Dean Ara

Principal
Total Product Marketing

Total Product Marketing is a full service Digital Marketing Agency providing Inbound Marketing and Channel Marketing expertise to Hosting, Cloud and Technology companies, including MSPs, VARS and SIs that drive growth in our industry. Founded in 2012, our singular focus on Hosting and Cloud means we understand your business and your customers at a level deeper than any other marketing agency. We specialize in branding, strategy, content marketing, go-to-market sales support, and lead generation.